dating back more than 25 years, he has built up an impressive portfolio. He has smoothed the pathway to the charts for both national and international stars, acting as an interface between management and label in the fields of dance, electronic, pop and rock. In addition, he has specialised particularly in Latin American music, for which Miami is a real hotspot. His private circle of friends there, his love of all things cosmopolitan and his appealing „Spenglish“ soon attracted the attention of the local managers. Examples of past successes include Juanes with the hit „La Camisa Negra“, Ricky Martin, the first Latino artist that he brought along with his team to Germany, or his collaboration with Gloria Estefan. His untiring dedication to the hit „Despacito“ by Luis Fonsi & Daddy Yankee, which defined the radio landscape worldwide was particularly impressive. But it was not just the Spanish language that attracted him; he also worked successfully with Italian artists such as Zucchero and the French singer ZAZ. He is also a much sought-after partner in an advisory capacity. Thanks to his widespread network, he can provide help in matters relating to producers, publishing, remixing, TV, PR and press promotion, contacts to major and independent labels and even media lawyers. In these areas, he works with the client to develop an integrated PR concept tailored to the artist in question. In addition, opportunities also arise through various cooperation partners in other industries. And this is all based on his sound judgement, because his many years of his experience mean that he knows what‘s in demand and what isn‘t. „A & R is absolutely essential in this area! If you show some individuality within the value creation chain, you can achieve a lot“.